Friday, October 28, 2011:
10-11am: ARMED & DANGEROUS: HOW TO NAVIGATE FILM FESTIVALS, MARKETS & TRADE CONFERENCES
Film festivals, markets and trade conferences are where many content producers make deals to finance, license and distribute their projects. Many people attend them but most don’t know how to navigate them and leverage the opportunities available. This panel will discuss how to attend a film festival, market or trade conference and navigate them with an arsenal of tools and strategies so you leave with your hands full of deals, potential and future business and contacts.
Moderator: Jeff Gordon, Founder, Writers Boot Camp
Jacqueline Blaylock, Programming Director, HBFF
Jenean Atwood Baynes, NATPE, Director of The Emerging Producers Initiative
Yolonda Brinkley, Curator, Beyond Borders: Diversity in Cannes
Doug Jones , Film Independent and the Los Angeles Film Festival, Associate Director of Programming
11:15am-12:30pm: FROM FINANCE TO DISTRIBUTION: INTERNET MARKETING AND SOCIAL MEDIA FOR THE FILMMAKER
Sponsored by RIP Media
One of the most important hats you’re going to wear as a filmmaker is that of “social media marketer and distributor.” Maury Rogow, President of RIP Media, will lead a presentation and panel that will show you how to harness the power of social networking and utilize a variety of social media tools and strategies to finance, market and distribute your film.
Moderator: Maury Rogow , President, RIP Media
Alice Fuller, Principal Consultant, Sheer Social
Brent Roske , Emmy-nominated director
Alan Beard , Marketing Strategist, Copywriter, and Co-Founder of McBeard Media
12:45-2pm: COMMON FIRST DRAFT PROBLEMS FOR MOVIES, TV PILOTS & WEB SERIES
Sponsored by the Writers Boot Camp
In this informative and enlightening workshop, Writers Boot Camp Founder Jeffrey Gordon will identify the common mistakes writers of all experience levels make on early drafts, and explain the need for at least 10 specific drafts on your script prior to its submission to industry friends and contacts. By definition, first drafts are just a start. They lack the explicit “audience experience” and cultivated seamlessness expected in a viable script. Yet too often, motivated by the drive for approval and the desire for feedback, a writer will send out a script too soon. Join Jeffrey and learn how to avoid the common mistakes that populate early drafts, and insight into the Tools and process that can help turn your projects into industry-relevant scripts.
Presenter: Jeff Gordon, Founder, Writers Boot Camp
2:15-3:15pm: DEVELOPING AND DELIVERING CONTENT ACROSS MULTIPLE PLATFORMS
To attract and engage an audience in the global marketplace, you must do more than just produce content for one medium, you have to develop and deliver content when the audience wants it, where the customer wants it, and in the format the customer wants it. During this session you will learn how to strategically produce innovative films and other specialty entertainment (such as web series) to audiences simultaneously across multiple digital and traditional platforms.
Moderator: Amy Mays , MTV
Michael Ajakwe, Writer/Producer/Director, Founder, Los Angeles Web Series Festival
Donna Sozio, Author, Publishing Consultant, Writing Coach and Publicity Expert
R.L. Scott, Director/Producer/CEO, Shadow Motion Pictures
Jennifer Watson , Director, Digital Production, NBC Universal
3:30-5pm: FROM SCRIPT TO SCREEN
Learn from a panel of script consultants, development & acquisitions executives, and agents, how to get your script seen, sold, and produced.
Moderator: Jen Grisanti , Story/Career Consultant
Karen Peterkin , VP, Dubose Entertainment
Datari Turner , Producer (“Lisa Raye: The Real McCoy,” “The Ultimate Hustler”)
Shana Waterman , VP, FOX Broadcasting Company
Kellie Griffin , Writer/Creator (“Reed Between The Lines”)
Korin Huggins , Director, Drama Development, Warner Bros Television Studio
Saturday, October 29, 2011:
10-11:30am: FINDING MONEY TO MAKE YOUR FILM IN A CHALLENGING ECONOMY
Just because we’re in a recession doesn’t mean you can’t get your film made. You can! Money is still out there and films are being financed through these tough economic times. You will learn what tools you need to successfully navigate your way through the financing back lot and attract investors to your project; and how to access a variety of capital markets and financing sources — from wealthy individuals and venture capital groups to non-profit organizations.
Moderator: Tanya Kersey, Executive Director, HBFF
Adrian Ward , National Bank of California
Angelo Bell , author of How to Attract Film Investors
Duane C. McKnight , Senior Partner, Syncom Venture Partners
D. Jeffrey Andrick , XL Entertainment Media Group
11:45am-1:15pm: MEET THE POWER BROKERS
An up-close-and-personal discussion with some of Hollywood’s high-powered executives, attorneys, agents, and big name producers who have made a name for themselves in the industry.
Moderator: Tanya Kersey, Executive Director, HBFF
Tracey Edmonds, President & Chief Operating Officer, Our Stories Films
Vicangelo Bulluck , Executive Director of the Hollywood Bureau of the NAACP
Charles King, Agent, William Morris Endeavor
David P. White, National Executive Director, Screen Actors Guild (SAG)
1:30-2:30pm:THE NUTS AND BOLTS OF PUTTING TOGETHER A FILM BUSINESS PLAN
Sponsored by inHollywood
Taking your film project from concept to release can be a daunting step in today’s competitive landscape. Join Jeff Shelton, Product Manager of inHollywood, and Jim Lukowitsch, Product Manager of Baseline Intelligence as they discuss the tools available to handle every step of the process from putting a film business plan together for investors to sourcing production resources. This includes selecting comparable films similar to your budget level or genre, gathering information needed to create a film business plan, and the particular elements of that plan that suit your film.
Jeff Shelton, Product Manager, inHollywood
Jim Lukowitsch, Product Manager, Baseline Intelligence
2:30-4:00pm: THE BLACK PANEL AT HBFF: SCI-FI, FILM, ANIMATION & GRAPHIC NOVELS
Do you wanna learn how to create, market and distribute sci-fi, fantasy, animation and graphic novel content to both core fans and mainstream? This panel of industry heavyweights will share with you how to break into the game.
Moderator: Michael Davis, Milestone Media, writer/producer
Bill Duke , actor/filmmaker/director
Jerry L. Brice , President, Brice Productions (animation artist ‘Little Mermaid,” “Oliver and Company”)
Denys Cowan , comic book artist/TV producer (“Static Shock,” “The Boondocks”)
Sidney Clifton, President, Sanctuary Enterprises
Stacey McClain, television writer/producer (“The Parkers,” “Reed Between The Lines”)
4:30-6:30pm: TWINKIE BYRD’S MONOLOGUE SLAM
Actors will have a chance to show off their acting skills by performing a monologue of their choice (no more than 2 Minute Max!) in front of a panel of judges. The panel will offer feedback to the actor and give them notes on improving their audition. Actors should treat this like an audition. Must bring your own monologues. Led by Celebrity Casting Director, Tracy “Twinkie” Byrd of In the Twink of an Eye Casting (“Sparkle,” “Jumping the Broom”, “Notorious”) Separate MONOLOGUE SLAM REGISTRATION required to audition. All festival-goers are welcome to watch.
Jeff Byrd, Director “A Beautiful Soul, Jasper Texas, Seventeen Again”
Glendon Palmer, Producer, “Jumping The Broom”
Brooklyn McClinn, Acting Coach, “Parenthood” “Rules of Engagement” & BMAC Studios.
Sunday, October 30, 2011:
11am-12:15pm: STRATEGIC PRODUCING
A strategic producer has to be able to execute a variety of options as the pieces are constantly moving. If Plan A doesn’t work, what’s your Plan B, C? What are you doing to move your project along on multiple fronts simultaneously? Which presentation materials should you be using to supplement your pitch – Business Plans, Marketing/Pitch Packets, Sizzle Reels, and so on? A panel of thrifty strategic producers share all in this topical and real-life discussion.
Moderator: Bobby Mardis, Writer/Director/Producer
Heather Hale, Producer
Effie Brown, Producer
Matthew Cherry, Producer
Sean Fernald , Producer/Music Supervisor
12:30-3pm: PITCH PANEL
No one will read your screenplay unless you have a great pitch. In short, you’ve got to make your case that your story is worth investing in. And you have about thirty seconds. If you master the skill of pitching, you’ll increase your chances of getting your screenplay read and ultimately, sold. This session features a panel of seasoned writers, producers and executives who discuss how to craft a compelling pitch in 30-60 seconds, what techniques you can use to be “good in the room,” how to excite and entice your listener in order to get them to want to read your script, and more. Then, at the end of the session, PITCH-A-THON REGISTRANTS will have the opportunity to pitch a project and get feedback from the panel on how to make that pitch sellable.
Moderator: Richard Willis Jr. , Writer/Producer, Mozell Entertainment
Mike Regen , SVP Marketing/Acquisitions, Melee Entertainment ( Producers, “Friday”, “You Got Served”, “Next Day Air”, “The Under Shepherd”)
ND Brown , CEO/Chairman, Tri-Destined Studios
Devo Rubenstein-Cutler , Producer/Script Consultant
Antwone Fisher , Screenwriter-Director (“The Antwone Fisher Story”)
3-5pm: THE TRAVIS TECHNIQUE MASTER CLASS
Writer/director Mark Travis who has taught at over 50 film institutes internationally including The Directors Guild, American Film Institute, Pixar Animation Studios, UCLA Extension, Hollywood Film Institute and The Cannes Film Festival, is bringing The Travis Technique to HBFF. The Travis Technique is an organic approach to directing actors that is guaranteed to create authentic characters and performances by shifting the focus from directing the actor to directing the character . It generates authenticity in all aspects of storytelling and filmmaking.