(Conference Schedule Subject to Change)
The Hollywood Black Film Festival (HBFF) will present an exciting lineup of leading entertainment industry professionals at this year’s Infotainment Conference, Friday, October 26 - Sunday, October 28, 2012 at The W Hotel, 6250 Hollywood Boulevard Hollywood, CA 90028.
Friday, October 26, 2012:
10-11am: PACKAGING & PITCHING YOUR PROJECT AND YOURSELF
You need to be prepared to talk about you and your project at any time or place. In this workshop you’ll develop and sharpen your pitch, polish your presentation skills, and learn how to clearly convey your passion and the marketability of your film, TV or new media project.
11:15am-12:15pm: NEW AVENUES TO FINANCE, PRODUCE & DISTRIBUTE FILMS ON ANY BUDGET
Independent film financing and distribution of a film can be tricky. You can pitch a film project, but you must also be able to dance to music of the investor. It’s their stage, and they don’t like indie filmmakers looking for funding. Come find out how the availability of commercial distribution opportunities for films at any budget level is changing as the industry embraces an explosion of new and unconventional resources for financing, producing and distributing independent films.
Travis Stevens, Founder, Snowfort Pictures
Kathryn Arnold, Filmmaker
Darrien Michele Gipson, SAGIndie
12:30-1:30pm: HOLLYWOOD 101: I WANT TO BE AN ACTOR, WRITER, DIRECTOR OR PRODUCER –WHERE DO I START?
This workshop and panel discussion will focus on resources for the beginner actor,writer, director, producer, will discuss the importance of networking, and give information on developing your talent so when the opportunity comes, you’re ready. We will have SAG, WGA, DGA, & PGA representatives on hand as well as a networking expert.
Sheldon Candis, Writer
1:15-2:45pm: BRINGING DIVERSITY TO SHOW BUSINESS: TALENT & WORKFORCE DIVERSITY
There are a multitude of business opportunities in the studio and network systems for talent in the areas of acting, directing, writing and producing. However, there are also behind the scenes jobs ranging from accounting, development, graphic design, legal and printing services to marketing, video production and editing. This 2-‐part session is geared toward up and coming creative and business professionals who want to learn the secrets to obtaining opportunities to share your talent to the major studios and networks.
Panel 1 – Talent Diversity: (1:15 - 2pm)
Diversity executives from ABC, FOX & NBC/Universal will discuss how to be seen by studios/networks. They will answer a wide range of questions including: What does it take to be taken seriously by the studios/networks? How do I cultivate contacts within the studio and network systems? How does a studio/network go about selecting diverse talent? How can diversity representatives help me? How do I meet and find the right advocates within the studio and network?
Moderator:David Brownstein, Career Coach
Karen Horne, NBC
Tiffany Smith, CBS
Kimberly Myers, WGA
Robert Mendez, ABC
Panel 2– Workforce Diversity (2 – 2:45pm)
What does it take to work with the studios and networks? There’s a need for more than just diverse talent but a more diverse workforce. In this panel HR & diversity executives will discuss the experience necessary and available positions with the studios and networks.
Moderator: Deb Langford
3-4pm: CREATING CONTENT IN TODAY’S MULTI-PLATFORM MARKETPLACE
This session will address the new landscape and opportunities facing content creators working across platforms in film, television and new media technologies.
4:15-5:15pm: WORKSHOP TBA
SPONSORED BY STUDIOSYSTEMS
Saturday, October 27, 2012:
9:30-11:30am: MASTERS CLASS: ACTORS EDITION (2 part course)
Joanne Baron (Part 1) 9:30-10:30am
Joanne Baron is known for her dedication to the work of Sanford Meisner and is a teacher of the Meisner Technique. She trained with Neighborhood Playhouse alum and master Meisner teacher, William Esper, who founded the MFA and BFA Professional Actor Training Programs at Rutgers University. Her past students include Halle Berry, Robin Wright, Mariska Hargetay, Patrick Dempsey, Leslie Mann, and directors Martha Coolidge and Tom Shadyac.
Aaron Speiser (Part 2) 10:30‐11:30am
Aaron Speiser has been training and coaching actors for over 25 years. Working with the most acclaimed actors, directors, and producers in the industry, Mr. Speiser helps actors by bringing his vast experience and depth of knowledge of the craft of acting to his students in a simple, straightforward, practical and inspirational way. Aaron Speiser coaches Will Smith and Virginia Madsen, both of whom have recently been nominated for Academy Awards with Mr. Speiser’s help. He has also coached Jennifer Lopez from the beginning of her career. LL Cool J, Mandy Moore, The Rock (Dwayne Johnson), Brooke Shields, Jeff Foxworthy, Shanny Sossamon, Ashley Johnson, Shawn, Marlon, and Kim Wayans are some of the accomplished actors who round out the list. Working with such renowned directors as Oliver Stone, Michael Mann, F. Gary Gray, Adam Shankman, Wayne Wang, and Peter Berg to name a few, has enabled Mr. Speiser to bring the latest Film and Television techniques to his studio and clients.
10-11am: ONLINE SOCIAL NETWORKING, PROMOTIONS & BUILDING AUDIENCES IN CYBERSPACE
Presenter DMA/Donna Michelle Anderson will discuss how filmmakers, writers, directors, actors and other industry professionals can network online and promote their brand and build audiences online. Will talk about how to capitalize online at the click of a mouse. The Internet can help you generate word of mouth “buzz,” promote your products and talents, and to build a world-wide audience and fan base.
Presenter: DMA/Donna Michelle Anderson, CEO, CLIC
11:45am-12:45pm: MASTERS CLASS: WRITERS EDITION
Television writer and producer Bentley Kyle Evans who has been behind the scenes of some of television’s most popular TV productions such as Martin, The Parkers, One On One, The Jamie Foxx Show and more, will host our Master Class for Writers. Bentley will share insight into the television writing, producing & development process, and hopefully demystify what it takes to turn a good idea into a great television show. There may also be surprise visits from celebrity guests.
11:15-12:15pm: HOLLYWOOD’S TOP GUNS: THE TRUTH ABOUT PACKAGING, NEGOTIATING & DEALMAKING
Panel of some of Hollywood’s top legal minds will discuss a broad range of legal topics from how to get a top gun to represent you -‐ to structuring favorable deals.
12:30-1:30pm: THE BUSINESS OF ACTING
Actors discuss their films and careers, the industry, and the building blocks needed to successfully develop an acting career.
Moderator: Jacque Cofer,
1-2pm: MASTERS CLASS: PRODUCERS ROUNDTABLE ~ FILM & TV
All projects face the same basic challenges – from developing material, finding the money, building strong collaborative teams, and ultimately, taking the project from script to screen. This is a roundtable discussion with seasoned and successful film and television producers and production executives who share their experience and offer concrete advice on producing for film and television.
Niija Khykendall, Warner Bros.
James Lopez, Screen Gems
1:45-2:45pm: HOW TO FIND THE BEST REPRESENTATION FOR YOU AND YOUR PROJECT
A panel of agents and managers discuss what they look for in taking on a new client, and how to get in front of agents and managers and be taken seriously.
Jelani Johnson, Generate
4-6:30pm: MONOLOGUE SLAM W/TWINKIE BYRD AND CELEBRITY FRIENDS
Actors will have a chance to show off their acting skills by performing a monologue of their choice (no more than 2 Minute Max!) in front of a panel of judges. The panel will offer feedback to the actor and give them notes on improving their audition. Actors should treat this like an audition. Must bring your own monologues. Led by Celebrity Casting Director, Tracy “Twinkie” Byrd of In the Twink of an Eye Casting (Sparkle, Jumping the Broom, Notorious). Separate MONOLOGUE SLAM REGISTRATION required to audition. All festival-goers are welcome to watch. Follow Twinkie’s Blog: Twinkie Is Casting
7:30-10:30pm:STORYTELLER COMPETITION LIVE STAGED READING & RECEPTION
Live staged reading of the 3 finalist scripts in the festival’s StorytellerCompetition. The readings will be directed by veteran stage director/writer/producer Don Welch (“The Bachelor Party” and “The BacheloretteParty”)
Sunday, October 28, 2012:
11:30am-1pm: FAITH IN FILMS: A CONVERSATION WITH DEVON FRANKLIN
Sony executive DeVon Franklin (Sparkle, Jumping the Broom, The Karate Kid, The Pursuit of Happyness) sits down with Tanya Kersey, HBFF Founder/Executive Director to discuss Faith in Films. During this spotlight we will cover his career, how he got started in the business, his book, Produced by Faith, and how to maintain a successful career in the business while keeping God first. We will also have a book signing immediately following the panel.
No one will read your screenplay unless you have a great pitch. In short, you’ve got to make your case that your story is worth investing in. And you have about thirty seconds. If you master the skill of pitching, you’ll increase your chances of getting your screenplay read and ultimately, sold. This session features a panel of seasoned writers, producers and executives who discuss how to craft a compelling pitch in 30-60 seconds, what techniques you can use to be “good in the room,” how to excite and entice your listener in order to get them to want to read your script, and more. Then, at the end of the session, PITCH-A-THON REGISTRANTS will have the opportunity to pitch a project and get feedback from the panel on how to make that pitch sellable. Separate PITCH-A-THON REGISTRATION required to pitch. All festival-goers are welcome to watch.
Moderator: Richard Willis Jr. , Writer/Producer, Mozell Entertainment