The Hollywood Black Film Festival Unveils 2013 Official Artwork
by London Designer Vince Fraser
The Hollywood Black Film Festival (HBFF) has unveiled its 2013 official artwork designed by London-based visual artist, Vince Fraser. The design was commissioned to illuminate HBFF’s brand identity and audience appeal.
Fraser is a first generation British born artist with Jamaican parents who has worked as a digital illustrator and visual artist for 15 years. “We selected Vince to design our official 2013 artwork because after one look at his aesthetic, we knew he was the one that would bring the flair and creativity that represents the Hollywood Black Film Festival,” said Tanya Kersey, Founder and Executive Director of HBFF.
Fraser has designed for brands such as Coca Cola, Guess Jeans, Toyota, L’Oreal, Bloomingdales, Tiger Beer, Hugo Boss, DELL computers, T-Mobile, and British Airways. He has become highly sought after by many leading fashion and consumer brands.
“I would best describe my style as being both illustrative and decorative with special attention to detail transforming it into something quite eye catching. A lot of my work is heavily influenced by intricate line work and by applying manipulation techniques,” stated Fraser. “My philosophy is to create something unique for every project,” he added. Vince always tries to create work which is visually interesting but also has a message behind it, giving the work a bit more depth and purpose. Although he has a signature style which is very noticeable he tries to touch on different styles and not get trapped into one style or way of thinking.
The finished result for the 2013 HBFF artwork consists of controlled chaos, abstract female forms and geometric shapes with seductive tones and contrasting hues in hopes it will create a whole new identity for the festival which is instantly recognizable worldwide, and appeals to a wide audience on a global scale. Fraser’s goal was to showcase the new wave of emerging black talent within the industry. The artwork symbolizes how black filmmakers have become more progressive and creative in their approach to filmmaking.
Fraser also felt that being as a festival that celebrates black cinema, and having partnered with NASA, it would be a great opportunity to combine the two elements of bold colors and graphic shapes to showcase something more futuristic and surreal for HBFF.
Fraser is currently working on a sizeable mural in London as well as a project for Warner Music and feels honored to be collaborating with one of the leading black film festivals in the world and hopes the exposure will trigger some exciting projects on the West Coast.
For more information about Vince Fraser visit www.VinceFraser.com